ZAG – Marty Neumeier, building differentiated brands

OUTNR. member Marty Neumeier captured high-performance brand strategies in a powerful book: ZAG. "As the pace of business quickens and the number of brands multiplies, it's customers, not companies, who decide which brands live and which brands die." "Today's real competition doesn't come from other companies but from the extreme clutter of the marketplace. Fighting …

Manage execution towards objectives by utilizing Continuous Performance Management

Many of the best CEOs today utilize Continuous Performance Management (CPM) throughout their organizations. CPM refers to performance management processes that occur on an ongoing basis, rather than via some annual or biannual appraisals. Near-term objective setting done as part of the CPM process should be based on the strategy and alignment discussed above. CPM need not …

Create proper alignment of objectives across the company

​If you are not already aligning objectives across your company and aligning team and group objectives to the corporate strategy - make sure to do so ASAP. Consider that if if you do not align objectives across your organization you could have people replicating one another's work or, even worse, "rowing in opposite directions." full Inc. article: https://www.inc.com/joseph-steinberg/7-ways-successful-ceos-improve-performance-of-their-teams.html

Establish clear objectives for every business unit and team 

​​Having a clear overall strategy is not, on its own, sufficient - you must ensure that each department and team within the organization knows what its objectives are, and how those objectives relate to, and align with, the overall strategy. ​One way that many great CEOs ensure proper alignment is to use the Objectives and Key Results …

Shadow Board

Use a shadow board of outsiders, millennials,.. to challenge your strategy with a fresh view.   GUCCI HAS A “SHADOW COMMITTEE” OF MILLENNIAL ADVISORS Posted on October 27, 2017Byhooghe WRITTEN BY MARC BAIN OBSESSION FASHION OCTOBER 25, 2017 Italian luxury house Gucci has had a remarkable turnaround since the start of 2015. That was when Alessandro Michele was unexpectedly named the brand’s …