ZAG – Marty Neumeier, building differentiated brands

OUTNR. member Marty Neumeier captured high-performance brand strategies in a powerful book: ZAG. "As the pace of business quickens and the number of brands multiplies, it's customers, not companies, who decide which brands live and which brands die." "Today's real competition doesn't come from other companies but from the extreme clutter of the marketplace. Fighting …