ZAG – Marty Neumeier, building differentiated brands

OUTNR. member Marty Neumeier captured high-performance brand strategies in a powerful book: ZAG. "As the pace of business quickens and the number of brands multiplies, it's customers, not companies, who decide which brands live and which brands die." "Today's real competition doesn't come from other companies but from the extreme clutter of the marketplace. Fighting …

EMPLOYER BRANDING ACCORDING TO ANDY MOSMANS

OUTNR.® is honoured to post this blog on Employer Branding by Andy Mosmans, a leading Brand Strategist, successful Entrepreneur and author of  “Ondernemingssucces & BRANDING NL”. Andy is Strategy Director and Partner at ARA creative agency. Employer branding today In essence a corporation needs two kinds of people: customers and employees. They are the players in the game of the …

Igor Beuker – Fury of the Founders

OUTNR.org is honored to post this blog on Employer Branding by Igor Beuker, the Math Man, the professional communicator with a proven track record as keynote speaker and serial entrepreneur who appears on countless television and radio shows as independent, expert voice on emerging trends on marketing, media and innovation.