Start with Who!

OUTNR. member Andy Mosmans shares his view on what drives success; Recently I read a very interesting article on Medium from Michel Bachmann, with the title ‘Start with Who’. It is off course a reaction to one of the most popular TED Talks of Simon Sinek in which he encourages people to 'Start with Why'. That is, leaders …

EMPLOYER BRANDING ACCORDING TO ANDY MOSMANS

OUTNR.® is honoured to post this blog on Employer Branding by Andy Mosmans, a leading Brand Strategist, successful Entrepreneur and author of  “Ondernemingssucces & BRANDING NL”. Andy is Strategy Director and Partner at ARA creative agency. Employer branding today In essence a corporation needs two kinds of people: customers and employees. They are the players in the game of the …