Meeting

Each meeting, matrix with attendees score who was present to track loyalty/interests.

ambassadors

In B2B sales the combination of brand reputation and personal relations define success. The brand reputation is the qualifier. Does the product satisfy my needs, is the quality standard sufficient... In the end the decision is influenced based on personal trust, where the buyer and seller are ambassadors for both companies. In 2016 both sales …

OUTBRAIN – Top Content Marketing Trends For 2017: Find Out What’s on the Horizon

We just love the name of this company; OUTBRAIN, could have been dreamed up by us. Here's the latest content marketing insight by OUTBRAIN's Gilad de Vries: Content marketing continues to mature and is now used by over 85% of all marketers (B2B and B2C). But with that maturity comes the hard realization that to …