B2B ambassadors

Commercial professionals are the ambassadors of todays B2B businesses. Traditional sales and procurement is history, outnumber competition through prime partnerships.

corporate consolidation

The trend of consolidation is far from over. DOW is eating Dupont, and the image below shows what's happening in the medical device industry. This ongoing consolidation makes it more and more important to engage in strategic alliances. Requiring corporate ambassadors to facilitate optimal partnership performance.

Changing Company Culture Requires a Movement, Not a Mandate

For organizations seeking to become more adaptive and innovative, culture change is often the most challenging part of the transformation. Innovation demands new behaviors from leaders and employees that are often antithetical to corporate cultures, which are historically focused on operational excellence and efficiency. Bryan Walker Sarah A. Soule But culture change can’t be achieved …