This week I’ve spend an amazing time on the West Coast. I had the honor to visit Trillion Dollar Tech companies that are shaping the way we communicate, shop and basically live. As a souvenir our Cupertino team handed over the book below, “the Four” by Scott Galloway, an absolute must read. Do not wait too long reading this one, because there a nr of Asian unicorns, fast… Joost d’Hooghe
“For all that’s been written about the four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?”