Shadow Board

Use a shadow board of outsiders, millennials,.. to challenge your strategy with a fresh view.



Italian luxury house Gucci has had a remarkable turnaround since the start of 2015. That was when Alessandro Michele was unexpectedly named the brand’s creative director, proceeding to change the entire look and feel of Gucci. It’s also when Marco Bizzarri, who was previously the CEO of Bottega Veneta and then parent company Kering’s luxury couture and leather goods division, became Gucci’s chief executive.

A “shadow committee” of young people, for example, gives Bizzarri a different perspective than his normal circle of top executives at Gucci. “It is a committee that is structured with people below the age of 30,” he said. “The task is either discussing the same topics that we discuss in the normal meeting with executives, or giving me ideas on different processes.”

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