The Innovation Chef role is a driving role in the design of product; it applies culinary excellence with the understanding of the Brand/Category and technologies by:
- driving culinary trends into the organization,
- shaping culinary golden standards with Research &Development and marketing teams,
- Activation of products via recipes and in market activation (demo’s etc.) towards consumer and customers.
Within Unilever the Baking Cooking and Spreading Company (BCS) is based on the key margarine portfolio (Dutch examples: Blueband, Becel, Croma) and Dairy Cream Alternatives (eg. Blueband Creams and Crème Fraiche). Within BCS, our mission is to create the best tasting products for plant based products, that are good for you and good for our planet.
Within BCS, Chefmanship is recognized, to drive the turnaround of the business and change our innovation agenda. From a more technical focused to a taste/trend driven spreads and creams business. The Chefmanship role is the key role to shape & drive the Chefmanship agenda for the European (and partially Global) business. You influence the business and its impact in the market place. In essence, the Chefmanship role is to engage in developing products, solutions and experiences from initial raw ingredients until the final meal what the consumer eats.