mark up

margin

 

market share

wallet share

 

 

take a time-out, observe, take a distance. Work on the organization, not only in.

 

territoy vs segments, specialists? generalists?

 

OEM

 

stuck in the middle, dilemma

 

 

marketing

as you never know when the customer is going to make their decision, you’d better be there often

DEVELOPMENT 70-20-10

DEBONO

review complex topics:

  • WHITE HAT: gather informatio
  • YELLOW HAT: positive elements, optimistic
  • BLACK HAT: critical elements, risk,
  • GREEN HAT: alternatives, creative
  • RED HAT: feelings, no need to justify, gut
  • BLUE HAT: process organize the thinking, summary and conclusion